Cause

Protect the rainforest, with Cool Earth

At its current rate, deforestation will deplete all of the world’s rainforests within the next century. This threatens countless plant and animal species, endangers our environment, and puts local communities at risk.

Timber extraction provides big profits at the expense of local communities. Providing communities with unfettered access to harvest a forest that is protected in perpetuity provides better and more reliable incomes.

-- Johan Eliasch, co-founder of Cool Earth

Cool Earth works to combat all of these issues with one brilliant plan: together with the indigenous communities living within the most threatened areas, they develop industries driven by forest resources. The local people can utilize these industries to better their communities, and the forests remain standing.

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